Women in Health & Wellness: Interview with Emily Warburton-Adams, co-founder of POW Food

September 20, 2018


Emily's journey into Health and Wellness started with her recovery from Anorexia. Feeling her life slip away when she became critically ill and ended up in hospital, Emily started to find joy in life and food again through conscious eating, mindful exercise, self care and travel.

After a few years working on Super Yachts, Emily took part in a TV show which gave her a platform to share messages to inspire and help others. She studied to be a Health Coach, became a mental health ambassador and founded POW Food, a London based company that helps businesses make wellness part of their workforce through nutritious food and lifestyle workshops.


Daria: What advice would you give to someone starting a company in the wellness space?


Emily: The wellness market is ever growing and such an exciting space to be in. If it is what completely drives you it’s a lovely transition into the space as you find that you will meet such special like-minded people. However, here are some points to consider!

1) Make sure that you’ve done thorough research on your audience and target market

2) Establish your USP; what makes you stand out and different?

3) Social marketing and digital content is very important; devote some time and energy into your brand image, the message and your content.

4)Truly know that this is what you want to do! Big decision, but through starting a business you will have little to no time for anything else for a while. You will be eating, breathing and living this!


Daria: What inspired you to work in this industry? 


Emily: Gaining an interest in health and wellness I grew to learn how much I loved educating myself in this area and the value that knowledge and caring can have for other people. Meeting people on my journey I grew to realize that it was special and inspiring being around such like minded individuals wanting to make a difference and it’s a fast paced growing industry which is super exciting!


Daria: What will be the key trends in the health & wellness in the next 5 years and where do you see it heading?


Emily: It can be so difficult to forecast what way things will go, but everyone is becoming a lot more conscious and aware of how we live and this has to be the case if we are to survive on this planet!

We have seen DNA testing and bespoke plans around for a while but I think that this is only going to progress. There will be a focus on epigenetic testing and gene profiling to prevent, manage and reverse ill health effects from lifestyle and other factors.

There will be more awareness around nutrition as medicine and nootropics.

The high-end studio and wellness centre market has burst in many major cities over the past couple of years. I think that this will trickle out into smaller towns and cities, and they will prop up in other areas like airports, stations and working environments.

Mindfulness, mental health and self growth will become a larger topic, with toolkits, practices and awareness through education facilities (schools, and universities) and workplaces being seen as more important.

Brands and companies will become more committed to establishing sustainable manufacturing processes and source their materials / ingredients consciously, in many fields.

About the author:

Daria Tsvenger is a co-founder of Supergirls Club - women-focused health & wellness community. She is also a yoga teacher and the ultimate powerhouse of creativity.  She can be found on instagram @dariatsvenger



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